FASTER TO MARKET
On average, a new product launch takes between 18 to 36 months - that’s from the point of inception to the point when the product reaches the shop floor.
That is a lot of time and effort and to a risk-averse retailer, the decision to stock a new innovative product without a sales history is most likely to be deemed risky. With D2C, CBC can mitigate these risks by allowing them to launch a new innovative product on a smaller scale. CBC can develop a specific product, test it within a very tight demographic, and then get their feedback. This enables the Company to understand what their customers love and hate about the product so they can make the required adjustments where appropriate. Even though our main focus is on D2C, we work with wholesalers and offer Dropship Solutions from the 250,000 sq ft facility located in Colton, California.