The Chelsea Boot Co Est. 1851 (CBC) is owned and operated byVIRGOAN WISH LLCa Limited Liability Company based in Los Angeles, CA.
Virgoan Wish LLC was founded in 2021 by Lena Hermansson who is an inspirational leader with over 27 years experience in creative operations in the Clothing-, Music & Film Industries. She has over the years developed an expert knowledge of production management, workflow, infrastructure, project life cycles and management methodologies. Virgoan Wish LLC’s main focus have always been in Men’s Wear, but do offer a Women’s Boot Collection as well. Virgoan Wish LLC is the home ofThe Chelsea Boot Co Est. 1851, Da Vinci of California since 1952 and HERMAN MURRAY (Herman Murray is in partnership with Murray Roffé of Roffe Accessories).
FASTER TO MARKET
On average, a new product launch takes between 18 to 36 months - that’s from the point of inception to the point when the product reaches the shop floor.
That is a lot of time and effort and to a risk-averse retailer, the decision to stock a new innovative product without a sales history is most likely to be deemed risky. With D2C, CBC can mitigate these risks by allowing them to launch a new innovative product on a smaller scale. CBC can develop a specific product, test it within a very tight demographic, and then get their feedback. This enables the Company to understand what their customers love and hate about the product so they can make the required adjustments where appropriate. Even though our main focus is on D2C, we work with wholesalers and offer Dropship Solutions from the 250,000 sq ft facility located in Colton, California.
These stunning boots have been handcrafted in Europe and are made from soft leathers & suedes and feature elasticated panels with our embroidered stirrup logo. The signature Chelsea Boot Company resilient large finger pulls make it smooth when pulling them on. The low 2cm leather heel offers a premium finish while the rubber heel cap ensures grip and a full leather lining and removable insole provides breathable comfort throughout the day.
Lena’s been vital in the creations of such brands as: English Laundry by Christopher Wicks, Fender® the Guitar Company, Jimi Hendrix - The Experience, Collections inspired by the Lyrics of John Lennon & Paul McCartney through Sony/ATV, The David Bowie Collection using a selection of photographs by late Rock & Roll photographer Terry O’Neill through Iconic Images as well as a Collection inspired by the Art of John Lennon through Apple One. Lena has designed and created custom clothing for, and styled rock and roll luminaries including Ozzy Osbourne, The Glorious and Alanis Morrissette, among others. Since moving to Los Angeles in 1990 her costumes have been recognised in theatre productions in Hollywood (”The Hudson Shorts”) and seen in music videos and movies. She is the Acting Partner and Shareholder in The Chelsea Boot Co Est. 1851 and Da Vinci of California - the Original since 1952 Brands. (Christopher Wicks is part-owner, silent partner and shareholder of The Chelsea Boot Company Est. 1851 and Da Vinci of California since 1952).